No. 76: Identity is the new uniform. Institutions are dressing the part.

from The Pattern · host Mike Litman

Culture Pulse: 74. The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-11.html

Episode metadata supplied by the publisher feed · Published May 11, 2026

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No. 76: Identity is the new uniform. Institutions are dressing the part.

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