No. 78: Retail is shrinking on purpose. Scarcity is the new store strategy.

from The Pattern · host Mike Litman

Culture Pulse: 72. Luxury is cutting stores deliberately. Nike drops at one location. IKEA bets on scarcity. Volume built the last era. Rarity is building this one. @thepatternbrief Read the full edition: https://thepattern.media/editions/2026-05-13.html

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This episode was published on May 13, 2026.

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