EPISODE · May 14, 2026 · 4 MIN
No. 79: Discovery is the new distribution. TikTok just proved it.
from The Pattern · host Mike Litman
Culture Pulse: 72. TikTok GO just collapsed discovery and booking into one surface. The funnel didn't break. It got absorbed. Today's Pattern: platforms ate the funnel. Brands are still drawing it. Read the full edition: https://thepattern.media/editions/2026-05-14.html
What this episode covers
Culture Pulse: 72. TikTok GO just collapsed discovery and booking into one surface. The funnel didn't break. It got absorbed. Today's Pattern: platforms ate the funnel. Brands are still drawing it. Read the full edition: https://thepattern.media/editions/2026-05-14.html
NOW PLAYING
No. 79: Discovery is the new distribution. TikTok just proved it.
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m