No. 79: Discovery is the new distribution. TikTok just proved it.

from The Pattern · host Mike Litman

Culture Pulse: 72. TikTok GO just collapsed discovery and booking into one surface. The funnel didn't break. It got absorbed. Today's Pattern: platforms ate the funnel. Brands are still drawing it. Read the full edition: https://thepattern.media/editions/2026-05-14.html

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This episode was published on May 14, 2026.

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