No. 82: Demna took Gucci to Times Square and refused to explain himself.

from The Pattern · host Mike Litman

Culture Pulse: 74. Demna took Gucci to Times Square. Tear gas at a Swatch drop. King's Cross becomes London's AI postcode. Place is back as strategy. The Pattern, May 17. Read the full edition: https://thepattern.media/editions/2026-05-17.html

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