No. 91: Heritage brands are making nostalgia do commercial work again.

from The Pattern · host Mike Litman

Culture Pulse: 68. Heritage stopped being backstory. Palace, Dunhill, and Kith are using history as a pricing mechanism, not a mood. Today's Pattern. #ThePatter Read the full edition: https://thepattern.media/editions/2026-05-26.html

Episode metadata supplied by the publisher feed · Published May 26, 2026

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No. 91: Heritage brands are making nostalgia do commercial work again.

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