No. 96: Bundling won the streaming wars. Now it rewires every subscription business.

from The Pattern · host Mike Litman

Culture Pulse: 72. Bundles now drive 33% of new streaming subs in the US, up from 10% in 2024. The single-product subscription era is closing. @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-31.html

Episode metadata supplied by the publisher feed · Published May 31, 2026

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No. 96: Bundling won the streaming wars. Now it rewires every subscription business.

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