No. 98: Personality is the last moat. Brands with none are already losing.

from The Pattern · host Mike Litman

Culture Pulse: 72. Personality is the last moat. Brands optimising for broad appeal are now the risky ones. Today's Pattern connects TikTok, Taylor Swift, and Helsinki. #ThePattern Read the full edition: https://thepattern.media/editions/2026-06-02.html

Episode metadata supplied by the publisher feed · Published Jun 2, 2026

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No. 98: Personality is the last moat. Brands with none are already losing.

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