No-Code MMM with Gabriele Franco

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability. We talked about education, and some of the options out there for learning MMM. Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox today. For complete show notes, including links to items mentioned in this episode, visit the show page.