No half measures episode artwork

EPISODE · Apr 29, 2026 · 36 MIN

No half measures

from MONSOON SEASON · host Asa Yee

Join the newsletter → https://asayee.substack.com/ The most dangerous place you can be as creator or someone building a personal brand is almost committed. Not checked out, not fully in. Almost. Because almost gives you just enough activity to avoid confronting the fact that you have not actually decided yet.In this solo podcast episode I am pulling back the curtain on every content mistake I made over fifteen years and what they all had in common. They were all half measures. Posting inconsistently. Creating on platforms I hated. Sharing watered down versions of my real opinions. Spending months on branding before I had said anything worth branding. This one is for anyone who feels like they are showing up but not breaking through.The half measure is why. And going full measure is the only way out.

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No half measures

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