No Loans, Just Grit and a Killer Fried Chicken Sandwich

from Overruled with Scott Vicknair · host Scott Vicknair

Send us Fan MailProbate, Succession and Estate Legal Needs?Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/What happens when you buy a busted van from a burnt-out taco vendor for $3,500 by the river? If you’re Anthony Cruz, it sparks a gritty, years-long grind that leads to Southerns, one of the most buzzed-about fried chicken spots in the city. In this episode, David Vicknair sits down with Anthony to unpack that unlikely journey, from healthcare marketing, to award-winning fish tacos, to a fried chicken sandwich that locals line up for. Anthony shares how a signature rub (no sauce needed) helped set them apart, and why building a strong team means more than chasing commas in a bank account.But this isn’t just about food, it’s about building something that lasts. Anthony talks expansion, including a new Hammond location, and drops business fundamentals gems: pivoting fast, growing without debt, and creating real opportunities for his people. Plus, hear how staying teachable (yep, even learning hashtags) helped turn hustle into a movement.Here’s what we discuss in this episode:🏆 Winning major food festivals and gaining popularity 🔁 Mastering the art of pivoting through Covid and beyond🔥 The signature fried chicken sandwich that people line up for💸 How they grew without loans, investors, or personal guarantees👥 Prioritizing culture, mentorship, and real team growthLearn more about Southerns: https://www.southernsfood.com Follow Southerns on Instagram: https://www.instagram.com/southernsfood/ Follow Southerns on TikTok: https://www.tiktok.com/@southerns.restaurantInjured? Begin the process here: Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ Probate, Succession and Estate Legal Needs?Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/More ResourcesSubscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1

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This episode was published on July 24, 2025.

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