No Lottery Required: Old Fitz BiB 15-Year Is at Walk-Up in Louisville Now

Friday's American Whiskey Industry Brief leads with Old Fitzgerald Bottled-in-Bond 15-Year Spring 2026 at walk-up in Louisville — $79.99 at the Evan Williams Bourbon Experience door, no lottery, no reservation, Spring 2025 comparable tracked $110 to $135 secondary within 30 days of close. First Sip covers wheated versus high-rye versus traditional mash bills — the single biggest flavor driver on the shelf. Cut Spotlight: Old Fitzgerald BiB 15-Year Spring 2026, worth the chase at MSRP. Bar Talk: the BiB credential debate. Full report at chasingtheunicornpodcast.com/the-brief.