No One Buys Retainers

Why does every founder and consultant want repeatable revenue yet still sell projects and deliverables? What happens the moment you say the word "retainer" to a prospect? Can you really sell retainers in an industry that worships billable hours?In this episode, learn more about:-- The movie line that's every consultant's dream and every founder's blind spot.-- How positioning is the key to unlock selling retainers at scale.-- The "record scratch" moment in Ken's software agency sales.-- Why a client should walk away from a 15-20k/month retainer.-- When a prospect used Ken's own talking points to lobby for them internally.GO DEEPER-- Follow Ken on LinkedIn-- Read Ken's weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm