No One Cares What You Post, with Nathan James

This week on the Ways to Wealth Podcast, Charlie speaks to Nathan James, executive director of The Attention Seeker, a social media agency that pulled in 1.2 billion organic views last year across just 20 clients.Nathan has spent 30 years in advertising. He's worked with Nike, Adidas, PlayStation, Budweiser, and the BBC, and lived in New York, London, Amsterdam, and Stockholm before landing in Auckland. So when he talks about how attention actually works, he's not guessing.But the most interesting part of his story isn't the billion views. It's what came before. Nathan built his own agency, six staff, a couple of million in revenue, a beautiful studio space, and watched it fall apart when COVID hit because he didn't understand the one thing nobody had ever taught him. He's refreshingly honest about exactly what went wrong and why he could rebuild it tomorrow if he had to.The thing he's learned since is something most people desperately need to hear, and it cuts against everything we tell ourselves before we put anything into the world. There is no crowd waiting to judge you. No one is watching as closely as you think. The only thing standing between you and the thing you want to build is the belief that it has to be perfect before you start. Nathan has built an audience of millions on the opposite idea, and in this conversation he explains exactly how.Watch every episode of the Ways to Wealth Podcast here: www.eccuity.com/podcastsLearn more about Nathan here: https://www.linkedin.com/in/nathanjames-cooper/Learn more about Nathan's company here: https://www.attnseeker.com/Timestamps: 00:00 Intro00:47 Nathan04:42 Beginnings07:19 Challenges15:41 The Future18:48 Why Video23:44 Success32:00 Outro#waystowealth #socialmedia #content #marketing #attention #personalbranding #linkedin #entrepreneurship #nzbusiness #advertising #contentcreation #creators #ai #wealthbuilding