“No one creates a brand which is perfect from the start… you just need to do it. You learn on the go, and yeah it is stressful,” Founder of Wet Dog & Co. Nelly Pytlak

If you’re a business-builder in the start-up to scale-up phase, and want to ensure your business is sustainable for the planet, this episode is for you. My guest Nelly, founder of Wet Dog & Co (who create eco-conscious matching gear for wet-dogs and people) has an incredible energy, and a unique ability to hold a big vision while not missing the joy in the start-up slow build phase. She reminds us that taking small steps is sometimes exactly what you need. We get real about starting a product-based business with not a lot of money to play with, and the unfair constraints and extra challenges put on small businesses who want to create their business sustainably. We also touch on why it’s important to make sure you don’t forget to represent what your brand is all about because you got too busy building it, and so much more. Connect with Wet Dog & Co via their Website and IG And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.