No one wants to press play | Episode 6 | The Journey to £16 Million

Rich can’t close a door.That’s the running joke in this episode of Founder Therapy, but the stakes are real: verbal commits, stalled sign-offs, a pipeline packed with interest and no follow-through.This week, Doug and Rich go deep on the friction between market interest and actual buyer commitment especially in a post-AI world where product value is harder to define, urgency is harder to create, and everyone is second-guessing where to spend.We cover:Why so many deals are stalling before kickoffWhat startups and SMEs are expecting from modern service firmsHow MOHARA is repositioning to serve innovation teams betterThe hidden influence of AI on early-stage salesWhether it’s time to rethink the first callIt’s honest, chaotic, and packed with real-time pivots.This is the therapy session where we try to figure out how to close the damn door.Remember to like and subscribe to our channel. Want to get to know us a little better?Check us out on LinkedIn:/ doughaines/ samsrichardYou can also find out more about MOHARA and Kalium at our company websites:⁠https://mohara.co/⁠⁠https://kalium.co.uk/⁠