No Ordinary Hospitality's MD on why risk and diversification are key to unlocking revenue

In this episode we speak to Richard Harrison, managing director of No Ordinary Hospitality. Richard discussed his approach to assessing risk with new creative ventures, his advice for diversifying your site to maximise sales in all corners of your property, how to build strong symbiotic relationships with brand partners and why hoteliers should embrace the evolution of mixed-use spaces. This episode is sponsored by Rezcontrol. Running a hotel is complex — but your property management system shouldn't be. Rezcontrol is the next-generation, cloud-native PMS designed to put hoteliers in control. With powerful automation, fully integrated booking and payment systems, and real-time reporting, as well as legendary UK-based customer service, Rezcontrol frees up your team to do what they do best — delight your guests. Easy to use, fast to deploy, and endlessly scalable — Rezcontrol is the PMS you can trust. Visit rezcontrol.com today.