EPISODE · May 18, 2026 · 47 MIN
No Safety Net. No Blueprint. Just a Woman Who Backed Herself and Won with Kathrine Farris
from The Best You - A Coaching Podcast: Personal Growth Through Real Conversations · host Gary Gillan
Send us Fan MailWomen in tech is still an exception. Women in tech leadership roles are even more rare.Kathrine left a stable banking career - as the sole income earner with a newborn - and built a tech business that clients stay with. Seeing opportunity, aligning with your skills and circumstances, moving with the times, and taking a leap of faith. Have you ever thought about doing that? Kathrine did.This is a masterclass in turning expertise into a business that genuinely serves people.Perfect for: Coaches, consultants, and service-based business owners who want a marketing partner that actually thinks alongside them.Your transformation: You will shift how you think about the difference between a vendor and a strategic partner, and gain an understanding of what it looks like when technology and human relationship combine.Key takeaways:Relationships outlast transactions. Clients who feel known - not just served - will stay, refer others, and grow alongside youYour expertise is your filter for AI. If you can't spot when it's wrong, you're not ready to trust its outputContext-trained AI projects outperform open chat every time. Stop starting from scratchDone-for-you only works long term when it comes with strategic thinkingChasing trends builds nothing. Mastering your craft builds everything.What's one thing in your business that you've been treating as a transaction that should actually be a relationship?You can see more from Kathrine here:Website: MarketecsLinkedIn: Kathrine FarrisGary's Website | LinkedIn | Facebook
What this episode covers
Send us Fan Mail Women in tech is still an exception. Women in tech leadership roles are even more rare. Kathrine left a stable banking career - as the sole income earner with a newborn - and built a tech business that clients stay with. Seeing opportunity, aligning with your skills and circumstances, moving with the times, and taking a leap of faith. Have you ever thought about doing that? Kathrine did. This is a masterclass in turning expertise into a business that genuinely serves pe...
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No Safety Net. No Blueprint. Just a Woman Who Backed Herself and Won with Kathrine Farris
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