No Separation Between Work and Life

"When people sheared sheep 100 years ago, it wasn't just work, it was their life; work wasn't a separate thing.' Art and business are like that. Laura Petrovich-Cheney is a sculptor whose work mirrors the human experience, full of transformation, second chances, reinvention, and resilience. She is also a Clark Hulings Fund 2015 Business Accelerator Grant Recipient for her current solo exhibition at Salisbury University Art Galleries, "Piece by Piece". Her comments on building a self-sustaining art career are profoundly on point.ContentsIncreased sales by adapting art format to the marketArtist security through multiple income sources around the artThe preeminence of the toolset for managing an art businessThe pivotal moment when funding makes the differenceThe vision of Clark Hulings for working artistsPlanning an art career backwardsHoofing it - marketing prior to a showMarketing as sharing your story"There's no separation between work and life anymore."Creating an "authentic conversation" with collectors and an audience#abstractartist #americanrealismGood old fashioned business networkingNot flinching from rejectionFor more info on Laura and her work, visit lauracheney.com. Laura’s exhibition runs from Jan 15 thru Feb 25 at SU art galleries in Salsibury MD. If you’re on the eastern seaboard or have a friend or relative in MD, have them stop by the exhibition. The show runs from noon to 5pm each day and information is on the Clark Hulings fund website.