No Shortcuts - Part 4 | Eva Perez

Eva Perez has been an educator for over 20 years, delivering modules in the area of strategic marketing management. Most recently as programme director and chair she is also responsible for leading and managing the successful design and delivery of academic programmes. Her main area of expertise lies in digital marketing strategy and implementation and its impact on business strategy. Her research interests focus on educational technology and the adoption of social media as a teaching and learning tool. Eva acts as a consultant, coach and trainer to organisations around her network. She holds a Masters of Business Studies from Michael Smurfit School of Business and is currently pursuing her doctoral studies in the school of Education at Trinity College Dublin.