Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning

Life, Science, and Marketing Podcast: Episode 6Guest: Noah Konig, Marketing Director at PrecisionLifeNoah's Background:Dual degree in psychology and marketing16 years of experience in life science marketing rolesRecently named “Life Science Marketer of the Year” by SAMPSKey Discussion Points:Combining psychology and marketing training for a career in life science marketingConveying complex scientific concepts effectivelyReaching niche expert audiences like pharmaceutical R&DBalancing confidence and imposter syndromeThe importance of immersing yourself in your audienceBlending traditional and digital marketing tacticsKey Quotes:"The psychology side provided extensive training in understanding human behaviour, cognition and the underlying neurological processes.""I’ve improved audience targeting through directly engaging with key leaders at scientific conferences and events to understand their priorities and pain points.""Scientific conferences and events are an irreplaceable platform for engaging such niche groups of busy experts."