Noah Sanborn Friedman - founder - OuterSignal

Noah Sanborn Friedman is a New York-based entrepreneur, investor, and venture capitalist, best known for his leadership in the beverage alcohol industry and for building high-level professional communities. He's also the founder of OuterSignal. Top Shelf Ventures: He is the Co-Founder and Managing Partner of Top Shelf Ventures, a venture capital and private equity fund that specializes in the alcohol and "vice" industries. The fund identifies and accelerates high-growth alcohol brands, managing a portfolio that includes millions in assets.Uncharted: In partnership with Michael Loeb (founder of Priceline.com), he co-founded Uncharted, an exclusive community for founders and funders. The group is anchored by an annual summit and a monthly dinner series designed to foster strategic connections.Advisory Roles: He serves as an investor and advisor for several successful beverage brands, including The Finnish Long Drink Company, SUNBOY Spiked Coconut Water, and Gratsi.Early Success: At age 22, he became the Chief Operating Officer of 3x3, a retail analytics platform for the alcohol industry. His work there involved building a massive data network that tracked billions in transactions.Loeb Enterprises: He began working with Michael Loeb during his junior year of college, eventually transitioning into a hybrid investing and operating role at Loeb.nyc.Education: He graduated from the Questrom School of Business at Boston University (Class of 2017) with honors.The "Superpower": Interestingly, he has a background in theater and acting, which he frequently cites as a "superpower" in business for developing the storytelling and public speaking skills necessary for fundraising and leadership.6FTCloser: During the COVID-19 pandemic, he co-founded this digital media platform to send messages of gratitude to frontline workers. The project went viral and eventually expanded to focus more broadly on mental health and social impact.Sanborn Sessions: He worked on this music and talk show featuring his relative, the legendary Grammy-winning saxophonist David Sanborn.Professional LeadershipBackground & Career PathNotable Projects