"Nobody BELIEVED in us..." | Apa Cerita? Joey Tan & Winson Chong | Episode 80

From kindergarten classmates, to life partners, and ultimately the founders of Malaysia's leading direct-to-consumer mattress brand.In this episode of Apa Cerita?, we sit down with Joey Tan and Winson Chong, co-founders of Joey Mattress, to uncover the real story behind the brand that changed the way Malaysians buy mattresses.Before serving more than 85,000 customers.Before becoming one of Malaysia's most trusted online mattress brands.There were two childhood friends who grew up together, fell in love, and took a leap of faith to build a company in an industry they knew almost nothing about.In this episode, Joey and Winson share:• How a friendship that began in kindergarten eventually turned into marriage and a business partnership• Their first entrepreneurial journey selling bracelets while studying in different countries• Why Joey chose to build her own brand despite growing up in a family deeply rooted in the mattress industry• The real story behind Joey Mattress, inspired by a search for the right mattress after a slipped disc injury• How they launched an entire company in just 90 days with no manufacturing experience• Why they introduced a 99-Night Trial despite being told it would destroy their businessApa Cerita? also explores how Joey Mattress grew into one of Malaysia's leading Direct-to-Consumer (DTC) brands:• The journey from a startup to serving more than 85,000 customers• Bold marketing strategies that challenged a traditional industry• The story behind their collaboration with Khairy Jamaluddin that caught everyone's attention• The challenges of disrupting an industry that had barely changed for decadesAnd perhaps most importantly:• How they balance being husband and wife while running the same company• Navigating disagreements, leadership, and difficult decisions together• What it truly takes to build a successful business with the person closest to youThis is more than a story about mattresses.It's a story about trust, entrepreneurship, and having the courage to challenge an entire industry with a completely different way of thinking.If you're an entrepreneur, a founder, or building something meaningful with your partner or best friend, this episode is for you.⏱️ TIMESTAMPS00:00 Intro03:42 Humanising the Guest35:31 The Joey Mattress Lore54:06 The Rise of Joey Mattress1:14:37 Hard & Interesting Question1:29:57 Outro🎧 Don't forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #JoeyMattress #Entrepreneurship #Startup #Business #Malaysia #NakUbahMember———————————————————————————————————————————Edited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin