Nobody Can See What's Happening in Surgery with Bruno Dheedene

In this episode, host Henry Norton sits down with Bruno Dheedene, CEO and Founder of Rods&Cones, a surgical streaming platform that's solving one of the most overlooked problems in the OR - nobody can actually see what the surgeon is doing.Bruno shares how he bootstrapped the company from a 2018 incubation project to a profitable business serving customers worldwide, all without VC funding. He explains why the pandemic became their biggest accelerator, how they're democratizing surgical knowledge with POV streaming technology, and their audacious goal to enable 1 million patients to be treated with remote surgical assistance.Key Topics:The visibility crisis in modern operating roomsBuilding a capital-efficient medtech company without VC fundingHow smart glasses and streaming tech evolved from 2013 prototypes to surgical-grade solutionsCustomer-funded growth and the pandemic acceleration storyProduct suite evolution driven by surgeon feedbackRelated Insights:Why surgical knowledge remains trapped inside operating roomsThe power of bootstrapping to maintain autonomy and decision-making controlHow remote surgical assistance can address global surgeon shortagesReal-world use cases from military dermatology to African surgical trainingBuilding a "follow the sun" customer experience team with 2-minute SLACore Challenges:Even in the OR, industry reps and assistants can't see what surgeons are doing during open procedures. Surgeons work in small cavities from their own point of view, leaving everyone else in the outer circle with limited visibility.Rods&Cones captures the surgeon's exact POV using smart glasses and streams high-quality surgical footage to remote experts, enabling real-time case support, medical education, and remote assistance - turning a level 100 surgeon into a level 122 surgeon.🎧 Tune in now to hear how one founder is making surgery visible and accessible to millions who need it most.The Crux of MedTech podcast is brought to you by Cruxx, a specialist surgical robotics recruitment agency. To learn more about Cruxx,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A big thank you to our sponsors on this season of the podcast; ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP plc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ With a 35-year track record, TTP excels in turning innovative ideas into market-ready solutions. Their team of 300+ experts deliver breakthrough solutions in areas ranging from endoluminal robotics and navigation systems to ultrasound imaging. Whether you're a startup or a multinational, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP plc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ can accelerate your development with the latest technologies. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠