Nobody Invests in a Quiet Room | Jason Fishman | Ep 940

Own your next level inside Outlier’s Edge (free): https://skool.com/outlier "An empty restaurant. The product looks good, the menu looks good — but no one else is there. It can almost affect your experience with the product." – Jason FishmanJoin Niiamah (@niiamahashong) and investor marketing expert Jason Fishman as they break down the uncomfortable truth most founders never want to hear: having the best product is not enough. Jason, who has helped over 900 deals collectively raise hundreds of millions in capital, reveals why the crowd effect, social proof, and third-party validation will out-perform a great idea every single time. They unpack the empty restaurant phenomenon, the test-optimize-scale framework, and what it actually takes to lean into growth when the data says go. If you've ever asked yourself "is this working enough to go all in?" this conversation was made for you.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.--Check out the video episode on YouTube!--Timestamps:0:00 Jason introduces his work 1:48 Why capital raises fail 3:26 From Fortune 500 to startups 6:42 The uncomfortable product truth 10:07 Hype vs quality breakdown 12:06 Empty restaurant phenomenon 17:05 RadIntel $50M case study 21:21 When to hit the gas 28:39 What "aggressive" really means 33:55 Calculated risk frameworkFollow Outlier's Edge Socials:Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community