Nobody Promoted My Book (Here's What I Learned)

In this episode, Ken Freire sits down with Kevin Creighton—writer, former photographer, and longtime internet marketer—to unpack the real journey of publishing a book in today’s AI-saturated world. Kevin shares the unexpected challenges of promoting his novel, why influencer support didn’t show up, and how he’s going back to old-school tactics like in-person networking and podcast tours. The conversation also dives deep into creativity, faith-adjacent storytelling, the cultural need for stronger male archetypes, and why mastering your craft matters more than forcing a message.Resources Mentioned• Kevin Creighton Website – https://kevincreighton.com/Timestamps• (00:00) Kevin’s background: from photography to internet marketing to writing fiction• (01:15) Why Kevin wrote a “faith-adjacent” detective novel• (02:50) The harsh reality of book promotion and missing influencer support• (04:00) Going old-school: book fairs, reviews, and podcast tours• (06:00) Creating from passion vs. chasing profit• (08:40) The challenge of niche positioning in the Christian market• (10:00) Craft over message: why great art comes first• (13:00) The deeper mission: restoring male archetypes and cultural storytelling• (17:30) The importance of brotherhood, trust, and “guys on the roof”• (21:10) Rapid-fire: experiments, struggles, and goals (including writing the sequel)• (23:30) Kevin’s stance on AI in creative work• (24:50) Legacy: helping men care for others and build meaningful relationships