Nobody puts Christina Garnett in a silo: Breaking down barriers for better relationships & customer retention

In this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest. All the way from the USA, Christina Garnett is a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer.Championing collaborative business culture and a customer-centric approach, Christina makes the case for destroying silos (in business, not agriculture) and creating a better culture for teams, as well as highlighting the power of a whole team aligned around the customer.She also uses a perfect Marvel related analogy and struggles to understand beans on toast.Find out more at Pocket CCO