"Non-Alc, Gen Z, Digital Marketing, Oh My!"

In this episode, Claudia and Fotios get into debating whether or not people are drinking less or rather drinking differently due to Gen Z and the Sober Curiousity movement. Taking it a step further, they discuss how some companies are winning in this new age of consumption and how the outdated forms of investing in brand building are not going to cut it in 2024. Hear more with the free Urban Wine Club app!