"Non-food differentiates us in the market"

METRO's own brands are of crucial importance to us in achieving our sCore targets. For METRO's non-food assortment, they are set to become the growth driver par excellence. In this area, the sales share of our own brands is expected to grow to an incredible 70 percent by 2030! In the latest episode of MORE Podcast, I talk to Michael Ciesielski, Senior Vice President Non-food METRO AG and CEO of METRO Sourcing, about how we at METRO want to achieve this ambitious goal. He is convinced: "With our non-food assortment we differentiate ourselves from the competition for our customers". How important METRO's e-commerce business is in this context and how Michael brings our METRO Fundamentals to life in his daily work is what you will find out in this episode. Have fun listening!