Non Programmatic Pricing Attributes
from The Yield Doctor with James Deaker Hosted by deaker
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Chapters
- 0:00 Introduction
- 0:21 Why Non-Programmatic Pricing Still Matters
- 1:16 Where Non-Programmatic Pricing Is Still Used
- 2:04 What Advertisers Care About
- 2:57 Size, Location, and Impact of the Ad
- 3:30 Environment and Audience Considerations
- 4:02 Comparing Three Ad Formats
- 6:26 Tier One Attributes: What Really Drives Value
- 6:31 Tier Two Attributes: Often Important but Not Essential
- 6:52 Viewability and Serving Priority
- 7:39 Audience Demographic vs. Behavioral Targeting
- 8:57 Tier Three: Overrated Attributes
- 9:12 Sell-Through Rate and Its Limits
- 10:43 Frequency Caps
- 11:21 Time of Week and Time of Year
- 12:20 Don’t Waste Your Time: Cross Elasticity
- 13:13 Time of Day and Other Edge Cases
- 14:04 Final Thoughts for Pricing & Yield Teams
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How long is this episode of The Yield Doctor with James Deaker?
This episode is 14 minutes long.
When was this The Yield Doctor with James Deaker episode published?
This episode was published on May 21, 2024.
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