Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls with Kel Haney

Send us Fan MailIs your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective. Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:Why scripts don’t work The power of vulnerability Five-minute fundraising ask framework Effective voicemail strategies Time management for fundraising calls Actionable Tips: ➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally. ➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport. ➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests. ➜ Follow up consistently:Whether via email or another call, keep the lines of communication open. ➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting. Resources Mentioned: Kel’s Website: kelhaney.com Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level Giving Connect with Us: Connect with Maria Rio Connect with Kel Haney Subscribe and Review: Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. Support the Podcast: Support these conversations by donating here. Coming Next Week: Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out. Support the show