Nonprofit Leaders: Master Crisis Messaging in Minutes!

Send us Fan MailNonprofits, take note: Crisis is not a possibility; it’s an inevitability. And when it hits, your communication strategy can either reinforce your credibility or destroy it. In this powerhouse conversation, Kiersten Hill, Director of Nonprofit Solutions at FireSpring, lays out an unfiltered, practical, and downright essential playbook for crisis communication.Let’s be clear: saying “No comment” is the worst move you can make. As Kiersten puts it, “The last thing you ever want to say is ‘no comment.’ It automatically makes you look guilty.” Instead, she urges organizations to take control, acknowledge the situation, and craft a response that is strategic, transparent, and mission-driven.Beyond just reacting, Kiersten emphasizes that proactive communication with board members, donors, and the public is the best defense against misinformation and panic. She champions a mindset shift: invest more in marketing and communication during a crisis, not less! If your instinct is to cut budgets and go silent, you’re setting yourself up for long-term damage.For every nonprofit leader out there, this is a must-watch. Because let’s face it—crises don’t wait for you to be ready. #CrisisCommunication #NonprofitLeadership #nonprofitCommsFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: [email protected] us on the web:The Nonprofit Show