Nonprofit Marketing Begins with User Experience

Send us Fan MailWe’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. In this interview, Larry Warkoczeski, a veteran marketer and nonprofit expert, reminds us that authenticity and amplifying the customer experience should always be our primary marketing strategies. About LarryLarry Warkoczeski is a faculty member, consultant, non-fiction and fiction author, and attorney. Prior experience includes as a consultant to nonprofit organizations and healthcare senior executive in marketing, strategic planning, business development, quality, philanthropy and physician clinics. Prior to his work in healthcare, he was a food industry corporate legal counsel and senior executive of marketing/product development for a national food distribution firm.  He presently serves as a full-time faculty member, MHA Executive in Residence at Grand Valley State University, while consulting with nonprofit organizations. Larry has a Masters in Health Services Administration from, University of Michigan, and a Juris Doctorate, Valparaiso University School Law. He is a member of the State Bar of Michigan, American College of Healthcare Executives (ACHE), Pride Philanthropy Advisory Council, and American College Health Association (ACHA). Larry is also the recipient of the Great Lakes ACHE Teaching Award, 2021.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org