EPISODE · Jun 13, 2024 · 43 MIN
Nope, We Haven't Hit Peak Retail Media Yet - E297
from The Big Story
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
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Nope, We Haven't Hit Peak Retail Media Yet - E297
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