Nora La Torre of Ganaz

There is a severe ag labor shortage and it’s only going to get worse. Changing demographics and stringent regulatory barriers are causing the flow of workers crossing the border to dramatically slow down. These are the workers that help us harvest our crops—the workers that are crucial in providing the nutritious fruits and vegetables that feed our families. Answering the call to help solve agriculture’s severe labor shortage, agtech start-up company, Ganaz, has developed an app to help farms recruit and engage with their workforce. In this episode of Voices of the Valley, Ganaz Co-Founder Nora La Torre will speak about how they are using their growing network of thousands of farmworkers and their social media integrations to let farms recruit farmworkers with a few taps from their smartphone. Once on the job, farmers can get essential messages out to their workforce (like shift changes) and solicit feedback on working conditions to improve retention.