Norge har olja, Danmark har bantningsmedel – vi har sosselotteriet

Novo Nordisk har ett varumärkesproblem med Ozempic, berättar programledare Amanda Törner. Med en stor kampanjsatsning försöker läkemedelsjätten nu ändra på den saken. Reporter Alicia Price har blivit besatt av dvärgflodhästen Moo Deng, som sötchockar internet. Nu ser hon hur vissa varumärken försöker sko sig på det lilla djurets framgång. Redaktör Andreas Rågsjö Thorell har funderat på Ungdomsbarometerns senaste rapport om generation alpha. Vad innebär det egentligen att varumärken och konsumtion är så pass identitetsskapande för våra barn? Dessutom: Margot Robbie nytt ansikte utåt för Chanel no 5 och Prezzburoni nästa steg i Åkestam Holst uppmärksammade kanelbullekampanj.

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Norge har olja, Danmark har bantningsmedel – vi har sosselotteriet

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