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EPISODE · Nov 14, 2010 · 1H

Norm Entrepreneurs: The Journey of the Creative Minds Behind Skylight Pictures

from Ethics-Talk: The Greatest Good of Man is Daily to Converse About Virtue · host Ethics Talk

Philosopher Cass Sunstein describes a "norm entrepreneur" as an individual who recognizes that the commitment to existing norms is a fragile thing. Further, norm entrepreneurs harness this fragility to move society to express a different set of norms. Mohandas Ghandi, for example, was a norm entrepreneur, a change agent. In ths show, we are joined by special guests and norm entrepreneurs: Director Pamela Yates, Producer, Paco de Onis, and social media guru, Alejandro de Onis, all of Skylight Pictures. Collectively, these three talented individuals are spearheading a formidable movement to raise awareness about human rights abuses and International Justice. Their latest film, "The Reckoning: The Battle for the International Criminal Court," tells the incredible story of how the international community came to together to form the first "Court of Humanity". International Justice Central (ijcentral.org), an outgrowth of Skylight Pictures, harnesses the power of social media to build a community that supports the Rule of Law. Join us as we discuss how the lives of Pam, Paco and Alejandro led them to use their creativity and innovation to raise consciousness about International Justice and Human Rights.

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