Norma: Monica Larrazabal

Norma: Mónica Larrazábal ☁️🔋Direct Air Capture, ⚡️Supercapacitors, 🥖Baguettes and more! Fellow Hope Dealers, welcome to another episode of Hope Dose. In this episode, we head to Paris to grab a drink with Mónica Larrazábal, Co-Founder and CEO of Norma. Mónica walks us through Norma’s radically different approach to carbon capture — one that treats direct air capture not as an energy-consuming process, but an energy-storing one. We get into supercapacitors, sandwich-stacked cells, the “winter” in climate funding, and why she believes today is the best moment to invest in carbon removal. Plus: how to carry a baguette like a true Parisian. 📝 Show Notes Below👇 🎧 New podcast episode: “Call me bold, but I think today is the best moment to invest in carbon removal.” — Mónica Larrazábal, Co-Founder and CEO of Norma Find Mónica on LinkedIn, and check out Norma’s website here. 🍸 Recorded across the Atlantic — Paris meets Hope Dose. 🥖 Enjoy the show! 📻 Listen to the episode on Spotify, Apple Podcasts, Amazon Music and Substack 👉 Interested in sponsoring? Please reach out to [email protected] Companies/Startups mentioned during the show: ☁️ Norma 🔥 Avalanche Energy 🤝 Founders Pledge 💚 Milkywire 💸 Counteract 💸 Marble People/places/things mentioned during the show: 🧑‍🔬 Dr. Silvia Pugliese — Co-Founder & CTO of Norma 📍 Paris, France 📍 Spain 📍 Venezuela 📍 Buenos Aires 📍 Amsterdam 📍 Château de Versailles ⚡️ Supercapacitor 🌍 Direct Air Capture (DAC) 🏭 Electrolyzer 🍝 Pasta alla Norma 📚 The Story of CO2 Is the Story of Everything — Peter Brannen -TIMESTAMPS- [00:00] Intro [01:38] Learning Languages & Multilingual Hellos [02:40] How to Be Parisian: The Baguette Technique [05:11] Siestas, Hammocks & Managing Energy [06:43] What Norma Is Building [08:12] The Electrochemical Umbrella & DAC [09:49] Supercapacitive Carbon Capture, Explained [13:15] What Happens to the Carbon? [14:51] Storing Energy as a Flexibility Asset [16:13] Additional Revenue Streams & Use Cases [19:15] Device Size, Prototypes & the “Sandwich” Design [21:13] Why Modularity Matters [23:35] The Roadmap: 2027 Pilot Facility & Beyond [24:24] The 10 Gigaton Goal [24:48] Matt’s Skepticism on DAC & the Energy Problem [28:05] Avalanche Energy & Desktop-Size Fusion [28:36] The Origin of the Norma Name [30:44] The Story of CO2 Is the Story of Everything [33:52] Intermediate Revenue Streams & Surviving the Downturn [36:11] What’s Giving Monica Hope: Founders Pledge [41:17] How You Can Help Norma [44:46] Closing Thoughts & Le Grand Bal Masqué [46:26] END