Normal

Today, I'm in conversation with Andy Miller, Co-founder & CEO of Heaps Normal, a proudly independent and Australian-owned non-alcoholic beer company. Heaps Normal is challenging norms and changing drinking culture by brewing beer that tastes so good, you won’t miss the alcohol. With a growing number of awards under their belt, they seem to be doing just that. Andy himself has a rich history in marketing, creative, and digital strategy, helping local and global brands like HCF, Gumtree, Volkswagen, Absolut Vodka, and many more. In this episode, we discuss: * Why life is too good to be wasted * The healing nature and sacredness of the creative endeavour * Building a unique brand that stands out * The importance of customer centricity * Re-thinking what your target audience is * The creativity that comes with a limited budget Among other things... Having been part of a drinking culture for most of my life and now reaching a stage where I gladly welcome alternative ways to socialise, celebrate with friends, and network with customers, I was glad to find such an alternative delivered by a non-judgmental, fun, and funny brand like Heaps Normal. I very much enjoyed speaking with Andy, who genuinely embodies these qualities. So with that, I'm excited to present to you Andy Miller, Co-founder & CEO of Heaps Normal. More information: * Andy Miller: https://www.linkedin.com/in/andyjamesmiller/ * Heaps Normal: https://heapsnormal.com Get full access to The Future Of... at iandejong.substack.com/subscribe