Normalizing Reuse With Behavior Change Science

We have the information we need to make positive change—including implementing reuse systems. So how do we get people to act? Host Brooking Gatewood takes a deep dive into the psychology of normalizing reuse and influencing behavior change with experts Jennifer Carrigan and Katie Patrick. From emphasizing the importance of making reuse the default option, to highlighting the power of gamification and social comparison, they discuss how systemic changes influence individual action. Resources: katiepatrick.com Katie’s 4 part podcast series to dig a little deeper TED Talk by Alex Laskey of OPower Climate Action Design School Grand Canyon Project Get involved: Join the Reuse Solutions Network Support Upstream to make sure these stories continue to be heard and the reuse economy continues to grow — thank you!