North Coast: Cookies Showed Up With Wet Weed. Michigan Sent Them Home.

First Smoke of the Day pulls up to a secret location in Detroit with Travis from North Coast, Mike the hashmaker from Fathead Farms, and Zoot from Zoot Rolls. While the chefs cook dinner and we work through the Z Olympics LA box, we get into one of the most real conversations about building a brand, why big names fail in Michigan and what it actually takes to make hash worth smoking.We get into why Cookies showed up with wet weed and got sent home. Why only 4 to 5 percent of cannabis on the market is actually top shelf. The post harvest secrets most growers ignore that destroy your hash before you even start washing. How one joint at a Christmas party opened every door Travis ever walked through. And what makes Michigan cannabis culture completely different from anywhere else.This one is for the growers, the rollers and the hashmakers.Subscribe to First Smoke of the Day for weekly cannabis culture and the realest conversations in the game.Chapters:0:00 - Welcome To The Secret Location8:20 - Why Big Brands Fail In Michigan22:45 - The Z Olympics Box36:10 - Building North Coast52:30 - Hash Secrets And Post Harvest1:06:15 - The Christmas Party Story1:18:40 - Michigan Culture And Shout Outs#NorthCoast #ZootRolls #MichiganCannabis #MichiganHash #FSOTD #FirstSmokeOfTheDay Hosted on Acast. See acast.com/privacy for more information.