Northern Classics Founder Kristin Ruud on Building a Kids' Ski Brand From the Ground Up

Send us Fan MailKristin Ruud is the founder of Northern Classics, an outdoor clothing brand that blends timeless, elevated aesthetics with high-performance technical outerwear for kids. A University of Michigan business school graduate, Kristin's career took her through financial consulting, hedge fund management, and commercial construction before an entrepreneurial spark and three kids under one and a half during COVID led her to launch Northern Classics. In this episode, Kristin shares how she identified a gap in the children's ski apparel market: technical gear that was either purely functional or purely cute, but never both. Kristin opens up about the challenges of building a brand from scratch with no apparel background, the power of community and customer feedback, and what it's like to see her designs "in the wild" on the slopes out west. As a mom of four (twins almost 7, a 5-year-old, and a 3-year-old), Kristin brings both personal credibility and infectious joy to everything she creates.Notable Quotes:"I always say I'm selling — I am my own customer.""I try really hard to keep my kids at the forefront. I mean, they were the inspiration behind this brand."Resources:Northern Classics Website: northernclassics.comRetailers: Bloomingdale's, Nordstrom, Over the Moon, Maisonette, Janie and Jack, select REI stores, and ski shops nationwideInstagram: @NorthernClassicsEmail: [email protected] Patio Place and Ski Haus helps you make the most of outdoor living. Stop by Salem, Woburn, or Framingham, and head to skihaus.com  Opening June 20, Portillo Chile is one of the most iconic ski destinations in the world—gorgeous, uncrowded, and incredibly easy for families since everything’s right on-site.Ski Moms listeners get 10% off stays from June 20 to August 1.Email [email protected] and mention SKIMOMS. Celebrate your love of the laid-back ski life. Shop cozy gear made for the mellow skier: 👉 Shop the Slow Skier’s ClubSupport the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com