Norton’s Futuristic Comeback & 5 Wild Motorcycle Trends from AIM Expo 2026

Send us Fan MailLove what you hear? Please FOLLOW and leave a review!If you would like to ride the extra mile, you can help support the show by -Buy Me a CoffeeThis episode, we bring you Annick's first-hand account of the 2026 AIM Expo in Anaheim, California, focusing on emerging motorcycle industry trends and technological shifts. Annick highlights significant advancements in helmet technology, specifically noting the integration of premium audio and safety braking lights by manufacturers like Cardo and Sena. While reflecting on the decline of traditional motorcycle shows, the narrative criticizes several major brands for poor marketing and lack of professional representation at the event. In contrast, it praises companies like Honda for lowering prices and others like Beta and Norton for their innovative designs and enthusiastic engagement with the media. The overview also identifies the growing presence of electric vehicles and the increasing visibility of female brand ambassadors as key indicators of the industry's evolution.// CHECK OUT THE OFFICIAL FÉROCE WEBSITE & JOIN THE MAILING LISThttps://liveferoce.com/Don't forget to sign up for the newsletter to receive 10% off your first order!Support the showFOLLOW US ON :YouTubeInstagram : FéroceInstagram : Annick Magacliveferoce.com