Nosferatu: The Accidental Marketing Masterpiece episode artwork

EPISODE · Jan 1, 2025 · 6 MIN

Nosferatu: The Accidental Marketing Masterpiece

from The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field) · host Ely Shemer

In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story of how a determined widow, Florence Stoker, inadvertently turned an unauthorized adaptation of her late husband's work, Bram Stoker's Dracula, into a cult classic. Join us as we explore the legal battle surrounding the film "Nosferatu" and how its banishment created an aura of intrigue that fueled its underground popularity. Discover the lessons in marketing that stem from this tale, including the power of mystery, scarcity, and the infamous Streisand effect. Tune in to learn how sometimes, the best way to capture an audience's attention is to let their curiosity lead the way! Join my Facebook group https://www.facebook.com/groups/elys.practical.marketing.mastermind

Episode metadata supplied by the publisher feed · Published Jan 1, 2025

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This episode was published on January 1, 2025.

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