Nosí se batoh na břiše? Jak vznikla konspirační kampaň Frontpackers, která pobláznila sítě

from Radio Prostor: Inspirativní rozhovory i zajímavosti z vysílání · host Radio Prostor

Všimli jste si v poslední době lidí, kteří nosí batoh obráceně na hrudi a tvrdí, že na zádech byl vždycky špatně? Nejde o novou revoluci, ale o promyšlený marketingový tah obchodu Freshlabels. Vedoucí této kampaně Honza Kašpar v rozhovoru s moderátorem Petrem Meškánem poodhalil zákulisí virální kampaně Frontpackers. Jak to celé vzniklo, proč k propagaci přizvali herce a dabéra Richarda Wágnera a jak na tuto teorii reagují lidé na internetu?

Episode metadata supplied by the publisher feed · Published Sep 14, 2026

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Nosí se batoh na břiše? Jak vznikla konspirační kampaň Frontpackers, která pobláznila sítě

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