Nostalgia Marketing and Connecting During Coronavirus Quarantine | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Today is Wednesday, March 18th, and today I want you to be thinking about nostalgia marketing. You know, during this time of crisis, it’s easy for us to feel bad about the future. One thing that I think can help your customers feel normal with their circumstances is to ask them to share their favorite memory of shopping at your store. You can start off by doing a Facebook Live video talking about how your store has been around for generations, some of its heritage, and then invite them to share their favorite memories of a special time they visited your store. If your store is too new for nostalgia, then you can certainly talk about starting your store and how excited you were. Then, you can remind them about the first time they experienced your store and get them to share. Trying to find a new normal means getting in touch with things that were meaningful for us in the past. That’s all I want you to do today is look at how you can market your store. It’s about connecting with your tribe in a new way. It’s not about giving them a discount or anything like that. It’s simply sharing a memory and then getting them to share a memory connected with your brand. What I think you’ll find is that the support you’ll get from your customers will be overwhelming and reaffirm why you’ll continue being there for them. That’s all I have for you today. Stay well and wash your damn hands. If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!