Not a Project or a Property—Your Website Is a Program

Your website. How do you currently think of it? Is it a Project, a Property, or... could it be a Program? Madeo, a Webby Award-winning, social-impact-focused creative studio has some pretty clever ideas on how to turn your website into an engagement experience on a par with your programs. With fancy stuff to analyze like KPIs and donor journeys and the "missed opportunity mentality", this interview is a mind-bending game-changer. Get ready for an incredible listen, with golden nuggets like... How to manage your website with a small budget The value of a "debrief culture" Viewing your tech team as program managers Implementing visionary investment strategies And last, but not least, Ramy's Top Rebranding Rule: Don't do it. (Yet.)

Episode metadata supplied by the publisher feed · Published Jul 23, 2020

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Ramy Nagy · Creative Director and CEO, Madeo | As soon as Ramy Nagy, Madeo's CEO and Creative Director said, "think of [your website] more as a program," our minds were blown. Then, as his conversation with Justin Wheeler, Funraise CEO and Co-founder progressed, we had to pick ourselves up so we could be bowled over again and again.

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