Not all about the numbers: Goals, Habits and Self-Awareness with Gemma Hirsch, Founder of Fitbuddie

As a follow on from our recent podcast episode, "Why you want fast results from marketing but won't get them", this episode is all about establishing good, sustainable marketing habits that will help you build a long-lasting, healthy coaching business. Drawing on the parallels between physical fitness, self-awareness and Marketing-as-another-self-growth-opportunity, Frances and Gemma discuss the concepts of; aspirations, being prepared, being The Victim, The Pursuit of Happiness, Living in the Moment, nourishment, motivation, being in control, goals vs the bigger picture, figuring out your "Why?", energy, stamina, confidence, self-worth, systemic thinking, habits, patience, perfection, punishment, momentum, small wins and taking action. Gemma is a weight-loss management and physical fitness consultant. And - Frances would say - a Buddhist philosopher. Listen to this honest conversation about both of their body stories and business strategies for a deep dive into how it really feels to be in control...