Not All Digital Investments Are Created Equal, and Neither Is the ROI - How Managers Can Define and Measure Digital Transformation’s Value

Basierend auf dem Beitrag von Tim Bottke, Diana Kearns-Manolatos und Gabriele Troilo: Technology is a key driver of business performance and value creation. In today’s dynamic and competitive digital environment, you’d be hard-pressed to find a leader who would disagree that technology is a key driver of growth and business advantage. However, not all digital investments are created equal, and neither is the ROI. Managers who want to optimize digital transformation must be clear on what it means to their business and how they define and measure its value.