Not all Growth is Created Equal

In this session at Commerce Roundtable San Diego 2024, Patrick Barnes, CEO of Lifetimely by AMP, hosts an engaging conversation with Isaac Medeiros, founder of Mini Katana and Kanpai Foods, and Ben Yahalom, CEO of True Classic. Together, they share strategies for hiring top talent, crafting innovative products, and scaling successful eCommerce brands. Gain actionable insights on maximizing customer lifetime value, optimizing inventory management, and making strategic moves into retail. From encouraging creative freedom to perfecting product-market fit, this session offers a masterclass in building and growing thriving businesses. ______ 00:00 Hiring for Aptitude and Attitude 00:43 Introduction and Lifetimely Journey 03:14 Defining Lifetime Value (LTV) 07:38 Customer Value Beyond Purchases 09:50 Hiring and Firing Strategies 14:05 Outsourcing vs. In-House Roles 18:23 Retail Expansion and Product Strategy 21:17 Invisible Assets and Sensory Shoppers 21:43 Expanding Retail Partnerships 22:26 Omnichannel Strategy and Lifetime Value 24:56 Product Line Expansion and Success Metrics 28:36 Inventory Management Challenges 33:38 Creative Freedom in Marketing 34:07 Q&A Session ______ Follow Lifetimely by AMP at: X: https://x.com/Lifetimelyio LinkedIn: https://www.linkedin.com/company/lifetimely/ Follow Isaac Medeiros at: X: https://x.com/theisaacmed LinkedIn: https://www.linkedin.com/in/isaacmedeiros/ Follow Ben Yahalom at: X: https://x.com/BYahalom LinkedIn: https://www.linkedin.com/in/benyahalom/ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!