Not All PR Is Good PR: The New Rules of Reputation with Jen Peterson

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with marketing powerhouse Jen Peterson— a veteran strategist with over two decades of experience leading transformation across Fortune 100s, startups, and global agencies.Together, they unpack what’s really working in PR and marketing right now, how to handle bad press before it happens, and why not all publicity is good publicity.💡 What You’ll Learn:• The real difference between proactive and reactive PR (and why you need both)• How to handle political and cultural controversies without losing your brand’s soul• Why small businesses should start PR before they need it• The #1 mistake brands make when “going viral”• How founders can decide whether they should be the face of the brand👉 Key Highlights:✅ Why PR is shifting away from press releases and toward relationships✅ How to plan for “what if” moments before they become crises✅ Why people still matter more than platforms — especially post-AI✅ The danger of “all PR is good PR” (and why that’s outdated)✅ Small business PR playbook: Own your message, build trust, and think long game📈 At MarketSurge, we help you turn tools into systems — and systems into growth.If you want automation that feels personal and performs like a team of 10, you’re in the right place.🧠 Want to talk strategy or see it in action?🎯 Book your 15-Minute Value or Free Coffee Call:👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee🔗 Connect with Jen Peterson🌐 Website: jpetersonmarketing.com📧 Email: [email protected]🔗 Useful Links🌐 MarketSurge: https://marketsurge.io📘 Facebook: MarketSurge Facebook Page💼 LinkedIn: MarketSurge LinkedIn🐦 Twitter/X: @marketsurging🎙️ Podcast: Inside Marketing with MarketSurge